Content marketing is the new craze of the day – it encompasses word of mouth marketing, influencer marketing, blogger marketing and is the fundamental basis for any form of online marketing. Whilst all advertising has always involved some form of content, the rapid growth of the Internet and the social media revolution has given birth to a new form of power marketing.
Every business should have some form of content marketing strategy at the core of its marketing plan with clear performance metrics. This digest precisely articulates important lessons that businesses must adopt to work out who their target audience is and how best to connect with them as well as write ads that sell.
Content Marketing: The new art of power marketing Shrewdhippo Digests
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